{"id":7621,"date":"2019-03-02T12:20:07","date_gmt":"2019-03-02T20:20:07","guid":{"rendered":"https:\/\/conversiones.com\/?p=7621"},"modified":"2023-04-04T12:46:15","modified_gmt":"2023-04-04T19:46:15","slug":"content-marketing-definicion-y-estrategias-para-crearlo","status":"publish","type":"post","link":"https:\/\/conversiones.com\/content-marketing\/content-marketing-definicion-y-estrategias-para-crearlo\/","title":{"rendered":"Content Marketing: definici\u00f3n y estrategias para crearlo"},"content":{"rendered":"<div class=\"yoast-focus-keyword\" style=\"display: none;\">Content Marketing definici\u00f3n<\/div><p>El 88% de los sitios web tienen al menos alg\u00fan tipo de <strong>estrategia de Content Marketing<\/strong>, por lo que si deseamos crear un sitio web para nuestra empresa, start-up, asociaci\u00f3n o negocio, debemos tener en claro qu\u00e9 es el Content Marketing, definici\u00f3n y estrategias.<\/p>\n<h3>Content Marketing: definici\u00f3n y estrategias<\/h3>\n<p>Tambi\u00e9n conocido como <a href=\"https:\/\/conversiones.com\/marketing-contenidos\/\">marketing de contenidos<\/a>, el content marketing consiste en <strong>crear historias<\/strong>, descripciones, datos y m\u00e1s informaci\u00f3n relevante con la que la audiencia se pueda identificar, a fin de crear una relaci\u00f3n de confianza con ella.<\/p>\n<p>Para que funcione idealmente, debes planear c\u00f3mo llevarlo a cabo, estableciendo estrategias con las que se logren <strong>los objetivos<\/strong> que queremos alcanzar.<\/p>\n<h3>Estrategias del content marketing<\/h3>\n<ul>\n<li>Contexto: Lo primero que debes hacer para crear tu estrategia de marketing de contenidos es entender el lugar de tu marca en el mercado. Conoce a tu competencia, define qui\u00e9n es o ser\u00e1 tu p\u00fablico y ubica tu contexto. De esta manera podr\u00e1s saber cu\u00e1l es la mejor manera de desenvolverte, ejemplos a seguir y la mejor manera de llegar.<\/li>\n<li>Objetivos: Hazte la pregunta b\u00e1sica: \u00bfQu\u00e9 quiero lograr? De esta forma podr\u00e1s plantearte objetivos que definir\u00e1n el trabajo por realizar.<\/li>\n<li>Tipo de contenido: Con el contexto y los objetivos bien definidos, ser\u00e1 mucho m\u00e1s f\u00e1cil saber qu\u00e9 tipo de contenidos se van a crear. Estos pueden ser textos, entradas de blog, videos, testimonios, im\u00e1genes, fotograf\u00edas, historias y dem\u00e1s.<\/li>\n<li>Por qu\u00e9: Esta es la pregunta m\u00e1s importante para poder crear content marketing de calidad: \u00bfPor qu\u00e9 estoy creando la estrategia? Con la respuesta, el camino a lograr el resultado se define por s\u00ed solo.<\/li>\n<\/ul>\n<h3>Contenido de calidad<\/h3>\n<p>Si tu plan a corto o largo plazo se centra en el <a href=\"https:\/\/conversiones.com\/marketing-digital\/\">marketing digital<\/a>, la manera m\u00e1s atinada de conseguir clientes es, adem\u00e1s de tener contenido de calidad en tu sitio web, creando publicaciones de blog con temas relacionados a los servicios, productos o soluciones que ofreces.<\/p>\n<p>La mejor estrategia siempre es ofrecer contenido <strong>interesante y de calidad<\/strong>. Una manera de llamar la atenci\u00f3n de tu mercado es ir m\u00e1s all\u00e1 de los textos; el contenido audiovisual atractivo es ahora un factor dominante entre el \u00e9xito o el fracaso de tu capacidad de retenci\u00f3n.<\/p>\n<h3>Contrata a un profesional<\/h3>\n<p>Si lo que necesitas es marketing de contenidos pero no estas seguro de c\u00f3mo lograrlo, no te preocupes. En Conversiones somos tus <strong>expertos en <a href=\"https:\/\/conversiones.com\/marketing-de-contenidos-tijuana\/\">Marketing digital<\/a><\/strong>, Google Partners certificados, y brindamos soluciones de content marketing de calidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Te explicamos el Content Marketing: definici\u00f3n, estrategias, tips y lo que necesitas saber para comenzar a planear tu siguiente campa\u00f1a de manera eficiente.<\/p>\n","protected":false},"author":1,"featured_media":14005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[52,36,46],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing: definici\u00f3n y estrategias para crearlo<\/title>\n<meta name=\"description\" content=\"Te explicamos el Content Marketing: definici\u00f3n, estrategias, tips y lo que necesitas saber para comenzar a planear tu siguiente campa\u00f1a de manera eficiente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conversiones.com\/content-marketing\/content-marketing-definicion-y-estrategias-para-crearlo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing: definici\u00f3n y estrategias para crearlo\" \/>\n<meta property=\"og:description\" content=\"Te explicamos el Content Marketing: definici\u00f3n, estrategias, tips y lo que necesitas saber para comenzar a planear tu siguiente campa\u00f1a de manera eficiente.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conversiones.com\/content-marketing\/content-marketing-definicion-y-estrategias-para-crearlo\/\" \/>\n<meta property=\"og:site_name\" content=\"P\u00e1ginas Web en Tijuana. 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